According to a post on Google Ad Manager by Scott Spencer, Director of Sustainable Ads, Google, from September 2019, publishers who use AdSense, AdMob and Ad Manager will no longer receive policy violations for trying to monetize Google Restricted content. But instead, Google Ads will not appear on such content.
“In September, we’ll update the way our publisher content policies are presented with a clear outline of the types of content where advertising is not allowed or will be restricted.
“Our Google Publisher Policies will outline the types of content that are not allowed to show ads through any of our publisher products. This includes policies against illegal content, dangerous or derogatory content, and sexually explicit content, among others.
“Our Google Publisher Restrictions will detail the types of content, such as alcohol or tobacco, that don’t violate policy, but that may not be appealing for all advertisers. Publishers will not receive a policy violation for trying to monetize this content, but only some advertisers and advertising products—the ones that choose this kind of content—will bid on it. As a result, Google Ads will not appear on this content and this content will receive less advertising than non-restricted content will.
“The Google Publisher Policies and Google Publisher Restrictions will apply to all publishers, regardless of the products they use—AdSense, AdMob or Ad Manager.
“These changes are the next step in our ongoing efforts to make it easier for publishers to navigate our policies so their businesses can continue to thrive with the help of our publisher products.”
Recall that last year, Google removed 734,000 publishers and app developers from its ad network and ads from nearly 28 million pages that violated its publisher policies.